We hope to see you on November 10th.
Tickets
Keynote speakers
Christelle Ngnoumen, PhDPrincipal Behavioral Scientist @ Headspace HealthMindful Design
Users of digital and physical products are constantly entrusting designers with their most precious and finite resource--their attention. In some cases, users even go as far as looking to designers to help them manage it.
In today's attention-based economy, digital products are constantly competing for users' limited attention. As creators, our inclination may be to entice, persuade or even hook users to engage with our products and experiences. How can we do so in a manner that preserves their awareness and agency?
Christelle will share an approach to behavioral design that leverages applied mindfulness psychology, including a set of core principles from her work at Headspace that you can use in your research practice today to deliver more meaningful engagement experiences.
Christelle Ngnoumen, PhD
Dr. Christelle Ngnoumen is a Principal Behavioral Scientist at Headspace Health, where she leads internal and external research dedicated to the design of Headspace’s evidence-based digital interventions. She is a mindfulness and meditation expert, has published and taught extensively on the topic, and is an editor of the Wiley Blackwell Handbook of Mindfulness. Christelle has a user research background from working with teams and organizations building B2C and B2B solutions within L&D, HealthTech, and FitTech. She is excited to talk about behavioral design, and ways mindfulness psychology can be leveraged to build positive digital experiences.
Speakers
Anik DevaughnMultidisciplinary creative professional @ Wired to Design Life is a reflection of your emotions
A Saturday morning at the beginning of April this year, I felt something strange all morning: a feeling of derealization. Everything felt unreal to me. Like I was in a constant dream. I told my fiancé that I wasn't quite feeling well..little did I know that I was starting to sense my first burnout. It's most commonly known as "hitting the wall", "exhaustion syndrome", or "burnout". Most people believe that this is caused by "overworking yourself". When my fiancé told my family and other people about this, they all blamed me for working too much. But I knew that wasn't it – even though everyone I spoke to kept telling me the same thing. My stubbornness knew for SURE that wasn't the answer. And there HAD to be a better way to be who I am, and do all the million things I do, without hitting a wall. After about 6 months of intense self-work, I finally figured it out: My emotions controlled my life.
This is a story of how I went through the biggest revelation of my life, how I found balance, more time, and quality of life, by taking a step back.
Anik Devaughn
Anik Devaughn is a multidisciplinary creative professional and entrepreneur. Besides a successful career as a world-renowned dancer, a UX consultant and design mentor, he spends his time bridging the gap between culture, design, business and tech.
Ville ÖsterlundCEO @ LeanLab.coInvolving users through user communities
Users are responding less to surveys and are more difficult to reach for different types of user research. How can we create more meaningful ways for User participation where one would feel a really important part of the process rather than being just stabbed with pins like voodoo dolls? Is it possible to create a community style of research which will allow you to create two-way dialogue with users & customers as a way to get closer to your customers? While at the same time improve response rates even among hard to reach users & customers? We sure think so and we'll show you how it's changed some companies' speed and efficiency while doing user research.
Ville Österlund
Ville's passion is in participatory user research where Users meet Tech. Previous to founding LeanLab Ville has been working as SVP of User Insights with Digitalist, a Nordic digital innovation agency, helping brands to create better experiences for clients such as Google, Spotify and Finnair. Before joining Digitalist Ville built his own Customer Insight agency InterQuest which operated in London, Helsinki and Singapore and worked with clients such as Sony, Sky, Nokia.
Aroshine Munasinghe & Eugen AzcoagaUX Researcher & Product Designer @ Doktor.sePaths toward a unified patient experience
Creating a unified and seamless patient experience across a multitude of digital and physical touch-points. Easy peasy, right? Add to the equation a white-label solution with support for multiple brands, and you have quite a puzzle to put together. This is a story of how we at Doktor.se have approached this challenge. We will share our process and learnings so far.
Aroshine Munasinghe & Eugen Azcoaga
Aroshine is a UX researcher at Doktor.se. Over the past 6 years, she has combined coding, UX design, and UX research. Her core strength lies in product and UX research, a combination of shaping business strategies and user insights using mixed methods. Aroshine has always looked to pursue opportunities that stretches her comfort zone, and continuously widens her perspectives by being curios in building relationships and creating impact throughout the organisation.
Eugen is a Product Designer at Doktor.se and has worked with product design for the past ten years. He gets his kicks out of solving complex design challenges and user problems, always guided by insights and working in tight collaboration across functions. His tendency for systemizing everything has made design systems thinking a natural part of his approach to product design.
Anna SöderbomLocalisation and UX Writing Coach @ Söderbom ConsultingHow healthy ways of working can create better user experiences – in all markets
The words we read impact how we think and feel. Not only is it important to create content that guides the user, but you also want to create trust. Language is important here. UX writing and localisation can have a great impact on business outcomes and user experience. But how do you make it a natural part of your daily work?
Anna Söderbom
Anna Söderbom has an extensive background from the localisation industry – having done everything from translation and transcreation to project management and leading teams. During the last few years, she’s worked at Swedish tech unicorns where she’s built and scaled teams that work with localisation and UX writing. Anna recently started her own business and is now helping companies figure out how to work with these disciplines.
Maria del Riccio & Linda BraekenProduct Manager & Product Designer @ Wellobe6 things we learned building the new meal plans for our users
How we at Wellobe combined insights, a big dose of empathy and an algorithm to build new, personalised meal plans to help our users reach their ideal weight.
Maria del Riccio & Linda Braeken
Maria is a product manager with a background in analytics and conversion optimization. Including quantitative insights in the product development process is her forte. Before joining Wellobe, she has worked with conversion and a/b testing in different Schibsted companies.
Linda is a product designer with over 15 years experience of designing web and mobile applications. She has been working with larger companies such as Länsförsäkringar, Telia and Viaplay as well as with smaller start-ups.
Fotini IoakeimidouDesign Operations Manager @ KryLet go of the skills obsession to humanize design career progression
Design teams are lost in a sea of skills they have to deliver across.UI design, UX design, User Research, Interaction Design, Prototyping, UX Writing, Animation, Coding, Communication... you name it. Evaluating individuals against all those skills is stressful, not healthy, and does not help people grow.How might we create Design Career frameworks that are simple and self-explanatory? That allows every designer, UX writer, and user researcher to grow and reach their goals along the way.How can anyone realize their strengths and values and use those to drive forward?
Let's find out.
Fotini Ioakeimidou
Fotini is a human working in Design Leadership at Kry. Her latest passion is Design Operations and how to enable design teams to do their job in the best way. A Product Designer and a Design Manager before, she cares about structures that help people grow. And processes to deliver product experiences that matter. Her biggest nightmare is working with a team of people that don't care for either of those. She has a background in Computer Engineering and Human-Computer Interaction. She worked at various fast-changing companies, like Telia, a couple of startups, Schibsted, Klarna, and now Kry. She has also made several attempts at theater studies, loves Lindy Hop dancing, and is coaching people to reach their dreams on the side.
Jonas SöderströmAuthor & UX strategist @ Form & InnehållWhat every UX:er should know about stress and the digital work environment
What few UX:ers know, is that we have a law about user-centered design and development. Yes, it's true. I'll reveal it in this talk, in which I'll touch on questions like
- How does UX fit into the framework of ergonomics and Occupational Safety and Health/Hazards?
- What is "stress", exactly?
- The Demand, Control, and Support Model
- How do digital services create a "loss of control"?
- How do digital services lead to increasing cognitive demands, instead of diminishing?
- How can UX leverage the traditional Ergonomic/OSH approach?
Jonas Söderström
Jonas Söderström's title is usually "ux strategist". He has worked with usability in digital systems and with the internet as a consultant since the mid-1990s, with assignments for a large number of corporate groups, organizations and authorities. He is a pioneer of the concept of digital work environment and has been called "the Swede who comes closest to the concept of web usability guru”. In the spring of 2012, he was appointed one of the members of the Swedish government's special working group for increased usability and accessibility in the digital field. In 2015, Sweden's interdisciplinary association for human-computer interaction (Stimdis) awarded him its Large Prize. He has published the books "Jävla skitsystem!” (”Stupid f*cking system!”), sold in over 20,000 copies in Sweden and Norway (latest edition 2022) and ”Inte så jävla krångligt! Praktisk handbok i att skriva för digitala medier” ("Not so f*cking complicated! Practical handbook in writing for digital media”) (2018). He was also one of Sweden's first bloggers, and started the blog Blind Höna already in 2001.
Elisabet JohanssonUX Lead @ Bolibompa, SVTiUser tests are not an exam
Performance anxiety and stress are common feelings that many students battle with when it is time to do their examinations. As a consequence, this may impact their communication skills and results negatively. Can our user research practices show similar challenges? Are we getting "bad" results from respondents, or are we just not good at identifying when other communication tools are needed?
In this talk we will explore ways UX can practise a more inclusive design process, where we not only take responsibility for asking the right questions, but also make sure that our users have the support needed to express their opinion.
Elisabet Johansson
Elisabet Johansson is a UX designer and product strategist with a background in EdTech and media. Through her work with parents, kids and teachers, she is trying to create learning experiences that are fun and friendly for all.
John MelinSenior frontend developer @ ComputasDeceptive design patterns - how small manipulative tricks leads to major effects
Deceptive design patterns are tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something. Why do they work in the way they do, what are the health effects of these patterns, and how do they shape our interaction with digital solutions?
John Melin
John Melin is a frontend lead developer with a passion for creating intuitive and understandable systems. Before becoming a consultant at Computas he worked with health information systems at DHIS, and is currently deployed at the Norwegian Health Department. Hes also one the leaders of the company web application discipline group.
Elisabeth AguileraChief Accessibility Officer (CAO) @ ArbetsförmedlingenInclusive design – how can that help us build healthy organizations
Is inclusive design or accessibility just WCAG (web content accessibility guidelines) compliance? Or can the understanding of inclusive design help us solve the hidden needs within the organization? Let Elisabeth guide you on a journey in an understanding of the diversity that surrounds us, and hopefully enlighten you on how inclusive design can help us create an inclusive culture, therefore a higher empathy for our users.
Elisabeth Aguilera
Elisabeth has been a UX designer for 6 years, and had a career as a dance educator, instructor and coach for 12 years before switching to ICT. From lecturing at Uppsala University, to coaching children to a higher self-worth, she has niched herself as a UX designer within inclusive design, and mapping of organizations and transformations. As CAO at the Swedish public employment service agency, she has worked to create courage and awareness of the subject and aims to create an inclusive agency and workplace, which is one of her agency's goals for the year 2026. Elisabeth's belief is that if we strengthen the core, it will create positive ripples on the water.
Stefan MoritzSenior Design Director @ McKinseySustainable Experiences by Design
The power of design creates purposeful experiences that are positive for people, the planet, and prosperity. We believe in a new paradigm—where impactful and intentional design solutions unlock sustainable, inclusive growth. The results enable a better version of society, natural ecosystems, and organizational outcomes. A framework and international examples will guide us through possible futures with an aspiration to inspire new thinking and action.
Stefan Moritz
Stefan is a hands-on visionary and globally recognized thought leader. Stefan leads the service design work within McKinsey Design. He helps clients develop the capabilities and to embed new ways of thinking into their organizations and facilitates the change that enables them to exceed customer expectations.
Nils BergProduct Designer @ Sleep CycleGuiding users to better sleep
Healthy sleep habits are great, but also tricky to maintain — few things are as important as keeping good sleep habits. As time kicks in, sticking to a routine isn’t easy, even if you know it’s good for you. Nils Berg will show you how design can help change users behaviours and build new habits. In his talk he will introduce you to the nature of sleep and its positive effects on your health, and why the French live in caves — it’s relevant, we promise. Learn some of the best practices in guiding users towards building good habits, and breaking bad ones.
Nils Berg
Nils Berg is a Product Designer, currently improving sleep for millions of users at Sleep Cycle. He has a background spanning over several industries including Digital Healthcare, Automotive and Data analytics. Started out designing infotainment systems, to help users create healthy habits for sleep employing design for behavioural change. He strives to design experiences that help users achieve their goals in the most elegant and efficient way possible.
