STHLM Xperience Conference

Welcome to this year's STHLM Xperience Conference. A participatory conference with lectures, practical tips, and workshops. Speakers on stage are experts in their fields.

In order to celebrate World Usability Day, we follow the theme that they set, and this year's theme is Our Health.

Our Health

During the last few years, tech solutions have moved into the digital spaces of all areas of society. One particular field that has seen a great digital transformation is the health sector. 

Global healthcare is the key to our survival. On every level, health is critical. These days, most of our conversations start with a discussion of health, “how are you?” and it ends with a good wish to “be well”. Our concern for health goes beyond our own bodies to our planet, which also must be healthy and stable for our survival.
– World Usability Day

Join us as we explore different services and activities that are designed to be good for us, and tools that promise to be helpful. Let's get aware of how our digital well-being affects our health, and how constantly being online affects us, and our children. Including looking at aspects such as how solutions are designed with the individual in focus, notifications, nudging, and accessibility.

Read more about the theme here

Date: 10 November 2022 (World Usability Day)
Location: Digital or 7A Posthuset, Mäster Samuelsgatan 70, 111 20 Stockholm, Sweden
Time: Doors open at 8:00, conference starts at 9:00 (CET)
Language: English

For me? If you are a Visual Designer, Service Designer, UX Designer, or someone interested in the area (e.g. manager or developer) we know that you will learn something new that you can bring back to work.

Keynote speakers

Christelle Ngnoumen, PhD
Principal Behavioral Scientist @ Headspace Health

Mindful Design

Users of digital and physical products are constantly entrusting designers with their most precious and finite resource--their attention. In some cases, users even go as far as looking to designers to help them manage it. 

In today's attention-based economy, digital products are constantly competing for users' limited attention. As creators, our inclination may be to entice, persuade or even hook users to engage with our products and experiences. How can we do so in a manner that preserves their awareness and agency?

Christelle will share an approach to behavioral design that leverages applied mindfulness psychology, including a set of core principles from her work at Headspace that you can use in your research practice today to deliver more meaningful engagement experiences.

Christelle Ngnoumen, PhD

Dr. Christelle Ngnoumen is a Principal Behavioral Scientist at Headspace Health, where she leads internal and external research dedicated to the design of Headspace’s evidence-based digital interventions. She is a mindfulness and meditation expert, has published and taught extensively on the topic, and is an editor of the Wiley Blackwell Handbook of Mindfulness. Christelle has a user research background from working with teams and organizations building B2C and B2B solutions within L&D, HealthTech, and FitTech. She is excited to talk about behavioral design, and ways mindfulness psychology can be leveraged to build positive digital experiences.


Anik Devaughn
Multidisciplinary creative professional @ Wired to Design

Life is a reflection of your emotions

A Saturday morning at the beginning of April this year, I felt something strange all morning: a feeling of derealization. Everything felt unreal to me. Like I was in a constant dream. I told my fiancé that I wasn't quite feeling well..little did I know that I was starting to sense my first burnout. It's most commonly known as "hitting the wall", "exhaustion syndrome", or "burnout". Most people believe that this is caused by "overworking yourself". When my fiancé told my family and other people about this, they all blamed me for working too much. But I knew that wasn't it – even though everyone I spoke to kept telling me the same thing. My stubbornness knew for SURE that wasn't the answer. And there HAD to be a better way to be who I am, and do all the million things I do, without hitting a wall. After about 6 months of intense self-work, I finally figured it out: My emotions controlled my life. 

This is a story of how I went through the biggest revelation of my life, how I found balance, more time, and quality of life, by taking a step back.

Anik Devaughn

Anik Devaughn is a multidisciplinary creative professional and entrepreneur. Besides a successful career as a world-renowned dancer, a UX consultant and design mentor, he spends his time bridging the gap between culture, design, business and tech.

Ville Österlund

Involving users through user communities

Users are responding less to surveys and are more difficult to reach for different types of user research. How can we create more meaningful ways for User participation where one would feel a really important part of the process rather than being just stabbed with pins like voodoo dolls? Is it possible to create a community style of research which will allow you to create two-way dialogue with users & customers as a way to get closer to your customers? While at the same time improve response rates even among hard to reach users & customers? We sure think so and we'll show you how it's changed some companies' speed and efficiency while doing user research.

Ville Österlund

Ville's passion is in participatory user research where Users meet Tech. Previous to founding LeanLab Ville has been working as SVP of User Insights with Digitalist, a Nordic digital innovation agency, helping brands to create better experiences for clients such as Google, Spotify and Finnair. Before joining Digitalist Ville built his own Customer Insight agency InterQuest which operated in London, Helsinki and Singapore and worked with clients such as Sony, Sky, Nokia.

Aroshine Munasinghe & Eugen Azcoaga
UX Researcher & Product Designer @

Paths toward a unified patient experience

Creating a unified and seamless patient experience across a multitude of digital and physical touch-points. Easy peasy, right? Add to the equation a white-label solution with support for multiple brands, and you have quite a puzzle to put together. This is a story of how we at have approached this challenge. We will share our process and learnings so far.

Aroshine Munasinghe & Eugen Azcoaga

Aroshine is a UX researcher at Over the past 6 years, she has combined coding, UX design, and UX research. Her core strength lies in product and UX research, a combination of shaping business strategies and user insights using mixed methods. Aroshine has always looked to pursue opportunities that stretches her comfort zone, and continuously widens her perspectives by being curios in building relationships and creating impact throughout the organisation.

Eugen is a Product Designer at and has worked with product design for the past ten years. He gets his kicks out of solving complex design challenges and user problems, always guided by insights and working in tight collaboration across functions. His tendency for systemizing everything has made design systems thinking a natural part of his approach to product design.

Anna Söderbom
Localisation and UX Writing Coach @ Söderbom Consulting

How healthy ways of working can create better user experiences – in all markets

The words we read impact how we think and feel. Not only is it important to create content that guides the user, but you also want to create trust. Language is important here. UX writing and localisation can have a great impact on business outcomes and user experience. But how do you make it a natural part of your daily work?

Anna Söderbom

Anna Söderbom has an extensive background from the localisation industry – having done everything from translation and transcreation to project management and leading teams. During the last few years, she’s worked at Swedish tech unicorns where she’s built and scaled teams that work with localisation and UX writing. Anna recently started her own business and is now helping companies figure out how to work with these disciplines.

Maria del Riccio & Linda Braeken
Product Manager & Product Designer @ Wellobe

6 things we learned building the new meal plans for our users

How we at Wellobe combined insights, a big dose of empathy and an algorithm to build new, personalised meal plans to help our users reach their ideal weight.

Maria del Riccio & Linda Braeken

Maria is a product manager with a background in analytics and conversion optimization. Including quantitative insights in the product development process is her forte. Before joining Wellobe, she has worked with conversion and a/b testing in different Schibsted companies.

Linda is a product designer with over 15 years experience of designing web and mobile applications. She has been working with larger companies such as Länsförsäkringar, Telia and Viaplay as well as with smaller start-ups.

Fotini Ioakeimidou
Design Operations Manager @ Kry

Let go of the skills obsession to humanize design career progression

Design teams are lost in a sea of skills they have to deliver across.UI design, UX design, User Research, Interaction Design, Prototyping, UX Writing, Animation, Coding, Communication... you name it. Evaluating individuals against all those skills is stressful, not healthy, and does not help people grow.How might we create Design Career frameworks that are simple and self-explanatory? That allows every designer, UX writer, and user researcher to grow and reach their goals along the way.How can anyone realize their strengths and values and use those to drive forward? 

Let's find out.

Fotini Ioakeimidou

Fotini is a human working in Design Leadership at Kry. Her latest passion is Design Operations and how to enable design teams to do their job in the best way. A Product Designer and a Design Manager before, she cares about structures that help people grow. And processes to deliver product experiences that matter. Her biggest nightmare is working with a team of people that don't care for either of those. She has a background in Computer Engineering and Human-Computer Interaction. She worked at various fast-changing companies, like Telia, a couple of startups, Schibsted, Klarna, and now Kry. She has also made several attempts at theater studies, loves Lindy Hop dancing, and is coaching people to reach their dreams on the side.

Jonas Söderström
Author & UX strategist @ Form & Innehåll

What every UX:er should know about stress and the digital work environment

What few UX:ers know, is that we have a law about user-centered design and development. Yes, it's true. I'll reveal it in this talk, in which I'll touch on questions like

  • How does UX fit into the framework of ergonomics and Occupational Safety and Health/Hazards? 
  • What is "stress", exactly?
  • The Demand, Control, and Support Model
  • How do digital services create a "loss of control"?
  • How do digital services lead to increasing cognitive demands, instead of diminishing?
  • How can UX leverage the traditional Ergonomic/OSH approach?

Jonas Söderström

Jonas Söderström's title is usually "ux strategist". He has worked with usability in digital systems and with the internet as a consultant since the mid-1990s, with assignments for a large number of corporate groups, organizations and authorities. He is a pioneer of the concept of digital work environment and has been called "the Swede who comes closest to the concept of web usability guru”. In the spring of 2012, he was appointed one of the members of the Swedish government's special working group for increased usability and accessibility in the digital field. In 2015, Sweden's interdisciplinary association for human-computer interaction (Stimdis) awarded him its Large Prize. He has published the books "Jävla skitsystem!” (”Stupid f*cking system!”), sold in over 20,000 copies in Sweden and Norway (latest edition 2022) and ”Inte så jävla krångligt! Praktisk handbok i att skriva för digitala medier” ("Not so f*cking complicated! Practical handbook in writing for digital media”) (2018). He was also one of Sweden's first bloggers, and started the blog Blind Höna already in 2001.

Elisabet Johansson
UX Lead @ Bolibompa, SVTi

User tests are not an exam

Performance anxiety and stress are common feelings that many students battle with when it is time to do their examinations. As a consequence, this may impact their communication skills and results negatively. Can our user research practices show similar challenges? Are we getting "bad" results from respondents, or are we just not good at identifying when other communication tools are needed?

In this talk we will explore ways UX can practise a more inclusive design process, where we not only take responsibility for asking the right questions, but also make sure that our users have the support needed to express their opinion.

Elisabet Johansson

Elisabet Johansson is a UX designer and product strategist with a background in EdTech and media. Through her work with parents, kids and teachers, she is trying to create learning experiences that are fun and friendly for all.

John Melin
Senior frontend developer @ Computas

Deceptive design patterns - how small manipulative tricks leads to major effects

Deceptive design patterns are tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something. Why do they work in the way they do, what are the health effects of these patterns, and how do they shape our interaction with digital solutions?

John Melin

John Melin is a frontend lead developer with a passion for creating intuitive and understandable systems. Before becoming a consultant at Computas he worked with health information systems at DHIS, and is currently deployed at the Norwegian Health Department. Hes also one the leaders of the company web application discipline group.

Elisabeth Aguilera
Chief Accessibility Officer (CAO) @ Arbetsförmedlingen

Inclusive design – how can that help us build healthy organizations

Is inclusive design or accessibility just WCAG (web content accessibility guidelines) compliance? Or can the understanding of inclusive design help us solve the hidden needs within the organization? Let Elisabeth guide you on a journey in an understanding of the diversity that surrounds us, and hopefully enlighten you on how inclusive design can help us create an inclusive culture, therefore a higher empathy for our users.

Elisabeth Aguilera

Elisabeth has been a UX designer for 6 years, and had a career as a dance educator, instructor and coach for 12 years before switching to ICT. From lecturing at Uppsala University, to coaching children to a higher self-worth, she has niched herself as a UX designer within inclusive design, and mapping of organizations and transformations. As CAO at the Swedish public employment service agency, she has worked to create courage and awareness of the subject and aims to create an inclusive agency and workplace, which is one of her agency's goals for the year 2026. Elisabeth's belief is that if we strengthen the core, it will create positive ripples on the water.

Stefan Moritz
Senior Design Director @ McKinsey

Sustainable Experiences by Design

The power of design creates purposeful experiences that are positive for people, the planet, and prosperity. We believe in a new paradigm—where impactful and intentional design solutions unlock sustainable, inclusive growth. The results enable a better version of society, natural ecosystems, and organizational outcomes. A framework and international examples will guide us through possible futures with an aspiration to inspire new thinking and action.

Stefan Moritz

Stefan is a hands-on visionary and globally recognized thought leader. Stefan leads the service design work within McKinsey Design. He helps clients develop the capabilities and to embed new ways of thinking into their organizations and facilitates the change that enables them to exceed customer expectations.

Nils Berg
Product Designer @ Sleep Cycle

Guiding users to better sleep

Healthy sleep habits are great, but also tricky to maintain — few things are as important as keeping good sleep habits. As time kicks in, sticking to a routine isn’t easy, even if you know it’s good for you. Nils Berg will show you how design can help change users behaviours and build new habits. In his talk he will introduce you to the nature of sleep and its positive effects on your health, and why the French live in caves — it’s relevant, we promise. Learn some of the best practices in guiding users towards building good habits, and breaking bad ones.

Nils Berg

Nils Berg is a Product Designer, currently improving sleep for millions of users at Sleep Cycle. He has a background spanning over several industries including Digital Healthcare, Automotive and Data analytics. Started out designing infotainment systems, to help users create healthy habits for sleep employing design for behavioural change. He strives to design experiences that help users achieve their goals in the most elegant and efficient way possible.

Workshop facilitators

Eugen Azcoaga & Aroshine Munasinghe
Product Designer & UX Researcher @

Accessible UI theming in Figma

We are going to do a practical exercise with Figma on how to apply multiple UI themes to one single design. The focus is on setting up an accessible color scheme. Based on your interest, you can choose to try applying your own brand, own UI theme, or create a dark mode

PLEASE NOTE: You need your computer and a Figma account.

Eugen Azcoaga & Aroshine Munasinghe

Eugen is a Product Designer at and has worked with product design for the past ten years. He gets his kicks out of solving complex design challenges and user problems, always guided by insights and working in tight collaboration across functions. His tendency for systemizing everything has made design systems thinking a natural part of his approach to product design.

Aroshine is a UX researcher at Over the past 6 years, she has combined coding, UX design, and UX research. Her core strength lies in product and UX research, a combination of shaping business strategies and user insights using mixed methods. Aroshine has always looked to pursue opportunities that stretches her comfort zone, and continuously widen her perspectives by being curious in building relationships and creating impact throughout the organisation.

John Bevan
Creative & Strategy Director @ Bejo

Future of Design Systems

This Masterclass looks at how organisations are evolving Design Systems, maturing Design Operations to reduce cost, time, and increase velocity in assembling and operating digital platforms. 

Through real-world use cases, plus showing tools, techniques and methods, we set out to answer the following:
How can organisations master multi-team design at scale?
How to reduce time and cost to assemble and operate digital platforms?
What do best-practice design systems look like?
How to deliver consistency of UX without constraining creativity of UI?
How to curate design systems and grow design capabilities? 

Together, we’ll look at how to structure design systems, components, patterns, and how to work with data visualisation. We’ll explore best practices, guidelines, principles, and frameworks underpinning effective design systems at enterprise scale.

John Bevan

John is a creative and strategy director, bringing 15 years of experience from partnering top tier global brands to deliver growth through design, digital, and innovation. He helps organisations advance the world by great design, co-creating mesmerising new products and services, optimising and enriching customer experiences, and driving growth and strategic advantage.

Anna Söderbom
Localisation and UX Writing Coach

Conversational design

In this workshop, we’ll look at how we can create an experience through conversation. This way of approaching design ideation makes for a natural user experience, based on human interaction. No need to bring anything to this workshop, except your words.

Anna Söderbom

Anna Söderbom has an extensive background from the localisation industry – having done everything from translation and transcreation to project management and leading teams. During the last few years, she’s worked at Swedish tech unicorns where she’s built and scaled teams that work with localisation and UX writing. Anna recently started her own business and is now helping companies figure out how to work with these disciplines.

Tonje Evanger & Ellen Wagnild-Antonsen
Chief Design Officer and Director of Strategy & Strategic and Service Designer @ Variant

How you can use your design expertise to change organisations to the better!

Our goal is to inspire more designers to the emerging field of Strategic Design. In this workshop you will learn more about strategic design, and how design can be applied in development of organizations and strategy processes. The landscape is unpredictable and constantly changing, and traditional strategy processes can make use of design principles to address the need for constant adaptation, to understand new opportunities and innovate. 

Together, we will demystify the design discipline Strategic Design, and you will learn some tricks to use design more strategically.The workshop starts with a short introduction, before we will do some practical exercises. 

You will get the tools and equipment you need from us, and do not need to bring anything of your own.

Tonje Evanger & Ellen Wagnild-Antonsen

Tonje Evanger is CDO and Director of Strategy at Variant, a consultancy offering design, technology and business services.Tonje has been in charge of design and innovation processes in both startups and large corporates for 15 years, focusing on building strategy and culture for innovation and intrapreneurship.She is also Ass. Professor of Strategic Design at NTNU, Institute of Design, as she loves to learn and to share learning.

Ellen Wagnild-Antonsen is a strategic and service designer at Variant, a consultancy offering design, technology and business services.Ellen is a civil engineer with a master's degree in industrial design as well as a bachelor's degree in marketing communication. She loves working in teams to discover creative solutions to complex problems.

Lotta Olkinuora
Head of Customer Success @

Mixed methods for user research: How to combine effectively qual and quant through the Design journey.

Combining effectively qualitative and quantitative is critical to build better experiences. However often we fall into the 'trap' of using only the most familiar method (often either qual or quant) which limits the different perspectives we can bring on to the design table. In the workshop we will discuss pros and cons of different techniques and how to use mixed methods across the design journey from user led ideation and iterating concepts down to testing and launching products and services.

Lotta Olkinuora

Lotta has a 15 year long background in mixing qualitative and quantitative research techniques across more than 200 different CX and Digital development projects in the UK, Nordics and Asia.

Maria Lifsten & Ellen Pettersson
Service designers @ Zington

Design skills in the future

Take a step into the future. How do we work as creatives a few years ahead? Which skills, competencies and roles are desirable? The big workshop question is; How might you pitch yourself to get the design job in 2030?

Maria Lifsten & Ellen Pettersson

Maria is an experienced UX, UI and service designer that has a long experience working in different industries and within several parts of the design spectra.  

Ellen is an experienced service designer with a focus on user research.


Jenny Theolin
Learning & Development Specialist @ AFRY

Experienced designer, learning leader and educator. With nearly two decades experience working in the design industry, Jenny can now be found working with some of the world’s leading schools, as well as helping corporate companies become learning organisations through co-designing internal processes and programmes.

Jenny has been building and leading distributed teams since 2009. More recently she’s been helping individuals and teams digitise and digitalise their ways of working. Through learning design and facilitation, leadership coaching and designing corporate training programmes, her mission is to continue inspire happiness at work

Founded and financed through her studio, she also runs WOW Academy AB, Toolbox Toolbox, and Design Education. On top of that, she is an avid photographer.

Read more


This year's physical conference will be at 7A Posthuset. The main stage in one of the two atriums with beautiful light and capacity for up to 400 people. Break out sessions, lunch, and mingle will take place in the other. 

7A knows that food and drink are an important part of a successful and inspiring conference. There will be breakfast, lunch, and fika and coffee and tea served all day. Vegetarian or vegan? Allergies? No problem, just let us know.

Soundscapes by DJ Simon

Simon Matsuyama

With a mother from Sapporo and Father from Stockholm Simon Matsuyama is a mix of both worlds. Loves Asian food, Karate, and the best music from most genres. He is a resident DJ in Stockholm, but has played in most continents with up to 10.000 guests including places like Japan, Bali, Dubai, Zürich, Austria, to Rio de Janeiro. We are so excited to have him with us for STHLM Xperience Conference!

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Conference Venue

We will be using Confetti as our digital venue, with two cameras live streaming from the physical conference, and different interactive tools to make you feel like you are on site. 

Our physical venue is 7A Posthuset, located at Stockholm's most central address, Vasagatan 28 , 111 20 Stockholm, which makes it easy to get to. Not liking stairs? No worries, there is another entrance at Mäster Samuelsgatan 70, this is an accessibility adapted entrance. 

• 1 minute to Stockholm Central Station
• 1 minute to Arlanda Express

Ticket prices

We offer different ticket prices depending on when you purchase your ticket. 

You can join our post-conference site and take part in all the awesome talks on our post-conference site.

  • Post-conference ticket. 3000 SEK + VAT. Until 31st of March 2023

Physical conference
There are a limited number of tickets released for the different ticket types. 

  • Super Early Bird ticket 3000 SEK + VAT. Until May 31 SOLD OUT
  • Early Bird ticket 4500 SEK + VAT. Until August 31 SOLD OUT
  • Regular ticket 6000 SEK + VAT. Until October 31 SOLD OUT
  • Old Owl ticket 7000 SEK + VAT. Until November 9 SOLD OUT

Digital Conference

  • Super Early Bird Digital ticket 2000 SEK + VAT. Until May 31
  • Early Bird Digital ticket 2500 SEK + VAT. Until August 31
  • Digital ticket 3000 SEK + VAT. Until November 10

Afternoon ticket 
Join the physical conference after lunch (13.30)! The ticket price is 4750 SEK + VAT available until the conference day!

Student ticket
We have released a limited number of student tickets with a 50% discount. Use the code SXCStudent2022 when ordering your ticket for the discount. This offer is only eligible for students studying right now.


    Contact us at  sthlm.xperience@  if you have any questions or feedback about the event. See you at the conference!

    Tommy Marshall
    Head of UX

    Veronica Wallström
    Head of Design

    We hope to see you on November 10th 2022.