STHLM Xperience Conference

Welcome to this year's STHLM Xperience Conference. A participatory conference with lectures, practical tips, and workshops. Speakers on stage are experts in their fields.

In order to celebrate World Usability Day, we follow the theme that they set, and this year's theme is Our Health.

Our Health

During the last few years, tech solutions have moved into the digital spaces of all areas of society. One particular field that has seen a great digital transformation is the health sector. 

Global healthcare is the key to our survival. On every level, health is critical. These days, most of our conversations start with a discussion of health, “how are you?” and it ends with a good wish to “be well”. Our concern for health goes beyond our own bodies to our planet, which also must be healthy and stable for our survival.
– World Usability Day
, WUD

Join us as we explore different services and activities that are designed to be good for us, and tools that promise to be helpful. Let's get aware of how our digital well-being affects our health, and how constantly being online affects us, and our children. Including looking at aspects such as how solutions are designed with the individual in focus, notifications, nudging, and accessibility.

Read more about the theme here

Date: 10 November 2022 (World Usability Day)
Location: Digital or 7A Posthuset, Mäster Samuelsgatan 70, 111 20 Stockholm, Sweden
Time: Doors open at 8:00, conference starts at 9:00 (CET)
Language: English

For me? If you are a Visual Designer, Service Designer, UX Designer, or someone interested in the area (e.g. manager or developer) we know that you will learn something new that you can bring back to work.

Keynote speakers

Christelle Ngnoumen, PhD
Principal Behavioral Scientist @ Headspace Health

Dr. Christelle Ngnoumen is a Principal Behavioral Scientist at Headspace Health, where she leads internal and external research dedicated to the design of Headspace’s evidence-based digital interventions. She is a mindfulness and meditation expert, has published and taught extensively on the topic, and is an editor of the Wiley Blackwell Handbook of Mindfulness. Christelle has a user research background from working with teams and organizations building B2C and B2B solutions within L&D, HealthTech, and FitTech. She is excited to talk about behavioral design, and ways mindfulness psychology can be leveraged to build positive digital experiences.

Speakers

Anik Devaughn
Multidisciplinary creative professional @ Wired to Design

Anik Devaughn is a multidisciplinary creative professional and entrepreneur. Besides a successful career as a world-renowned dancer, a UX consultant and design mentor, he spends his time bridging the gap between culture, design, business and tech.

Ville Österlund
CEO @ LeanLab.co

Ville's passion is in participatory user research where Users meet Tech. Previous to founding LeanLab Ville has been working as SVP of User Insights with Digitalist, a Nordic digital innovation agency, helping brands to create better experiences for clients such as Google, Spotify and Finnair. Before joining Digitalist Ville built his own Customer Insight agency InterQuest which operated in London, Helsinki and Singapore and worked with clients such as Sony, Sky, Nokia.

Aroshine Munasinghe & Eugen Azcoaga
UX Researcher & Product Designer @ Doktor.se

Aroshine is a UX researcher at Doktor.se. Over the past 6 years, she has combined coding, UX design, and UX research. Her core strength lies in product and UX research, a combination of shaping business strategies and user insights using mixed methods. Aroshine has always looked to pursue opportunities that stretches her comfort zone, and continuously widens her perspectives by being curios in building relationships and creating impact throughout the organisation.

Eugen is a Product Designer at Doktor.se and has worked with product design for the past ten years. He gets his kicks out of solving complex design challenges and user problems, always guided by insights and working in tight collaboration across functions. His tendency for systemizing everything has made design systems thinking a natural part of his approach to product design.

Anna Söderbom
Localisation and UX Writing Coach @ Söderbom Consulting

Anna Söderbom has an extensive background from the localisation industry – having done everything from translation and transcreation to project management and leading teams. During the last few years, she’s worked at Swedish tech unicorns where she’s built and scaled teams that work with localisation and UX writing. Anna recently started her own business and is now helping companies figure out how to work with these disciplines.

Maria del Riccio & Linda Braeken
Product Manager & Product Designer @ Wellobe

Maria is a product manager with a background in analytics and conversion optimization. Including quantitative insights in the product development process is her forte. Before joining Wellobe, she has worked with conversion and a/b testing in different Schibsted companies.

Linda is a product designer with over 15 years experience of designing web and mobile applications. She has been working with larger companies such as Länsförsäkringar, Telia and Viaplay as well as with smaller start-ups.

Fotini Ioakeimidou
Design Operations Manager @ Kry

Fotini is a human working in Design Leadership at Kry. Her latest passion is Design Operations and how to enable design teams to do their job in the best way. A Product Designer and a Design Manager before, she cares about structures that help people grow. And processes to deliver product experiences that matter. Her biggest nightmare is working with a team of people that don't care for either of those. She has a background in Computer Engineering and Human-Computer Interaction. She worked at various fast-changing companies, like Telia, a couple of startups, Schibsted, Klarna, and now Kry. She has also made several attempts at theater studies, loves Lindy Hop dancing, and is coaching people to reach their dreams on the side.

Jonas Söderström
Author & UX strategist @ Form & Innehåll

Jonas Söderström's title is usually "ux strategist". He has worked with usability in digital systems and with the internet as a consultant since the mid-1990s, with assignments for a large number of corporate groups, organizations and authorities. He is a pioneer of the concept of digital work environment and has been called "the Swede who comes closest to the concept of web usability guru”. In the spring of 2012, he was appointed one of the members of the Swedish government's special working group for increased usability and accessibility in the digital field. In 2015, Sweden's interdisciplinary association for human-computer interaction (Stimdis) awarded him its Large Prize. He has published the books "Jävla skitsystem!” (”Stupid f*cking system!”), sold in over 20,000 copies in Sweden and Norway (latest edition 2022) and ”Inte så jävla krångligt! Praktisk handbok i att skriva för digitala medier” ("Not so f*cking complicated! Practical handbook in writing for digital media”) (2018). He was also one of Sweden's first bloggers, and started the blog Blind Höna already in 2001.

Elisabet Johansson
UX Lead @ Bolibompa, SVTi

Elisabet Johansson is a UX designer and product strategist with a background in EdTech and media. Through her work with parents, kids and teachers, she is trying to create learning experiences that are fun and friendly for all.

John Melin
Senior frontend developer @ Computas

John Melin is a frontend lead developer with a passion for creating intuitive and understandable systems. Before becoming a consultant at Computas he worked with health information systems at DHIS, and is currently deployed at the Norwegian Health Department. Hes also one the leaders of the company web application discipline group.

Elisabeth Aguilera
Chief Accessibility Officer (CAO) @ Arbetsförmedlingen

Elisabeth has been a UX designer for 6 years, and had a career as a dance educator, instructor and coach for 12 years before switching to ICT. From lecturing at Uppsala University, to coaching children to a higher self-worth, she has niched herself as a UX designer within inclusive design, and mapping of organizations and transformations. As CAO at the Swedish public employment service agency, she has worked to create courage and awareness of the subject and aims to create an inclusive agency and workplace, which is one of her agency's goals for the year 2026. Elisabeth's belief is that if we strengthen the core, it will create positive ripples on the water.

Stefan Moritz
Senior Design Director @ McKinsey

Stefan is a hands-on visionary and globally recognized thought leader. Stefan leads the service design work within McKinsey Design. He helps clients develop the capabilities and to embed new ways of thinking into their organizations and facilitates the change that enables them to exceed customer expectations.

Nils Berg
Product Designer @ Sleep Cycle

Nils Berg is a Product Designer, currently improving sleep for millions of users at Sleep Cycle. He has a background spanning over several industries including Digital Healthcare, Automotive and Data analytics. Started out designing infotainment systems, to help users create healthy habits for sleep employing design for behavioural change. He strives to design experiences that help users achieve their goals in the most elegant and efficient way possible.

Workshop facilitators

Eugen Azcoaga & Aroshine Munasinghe
Product Designer & UX Researcher @ Doktor.se

Eugen is a Product Designer at Doktor.se and has worked with product design for the past ten years. He gets his kicks out of solving complex design challenges and user problems, always guided by insights and working in tight collaboration across functions. His tendency for systemizing everything has made design systems thinking a natural part of his approach to product design.

Aroshine is a UX researcher at Doktor.se. Over the past 6 years, she has combined coding, UX design, and UX research. Her core strength lies in product and UX research, a combination of shaping business strategies and user insights using mixed methods. Aroshine has always looked to pursue opportunities that stretches her comfort zone, and continuously widen her perspectives by being curious in building relationships and creating impact throughout the organisation.

John Bevan
Creative & Strategy Director @ Bejo

John is a creative and strategy director, bringing 15 years of experience from partnering top tier global brands to deliver growth through design, digital, and innovation. He helps organisations advance the world by great design, co-creating mesmerising new products and services, optimising and enriching customer experiences, and driving growth and strategic advantage.

Anna Söderbom
Localisation and UX Writing Coach

Anna Söderbom has an extensive background from the localisation industry – having done everything from translation and transcreation to project management and leading teams. During the last few years, she’s worked at Swedish tech unicorns where she’s built and scaled teams that work with localisation and UX writing. Anna recently started her own business and is now helping companies figure out how to work with these disciplines.

Tonje Evanger & Ellen Wagnild-Antonsen
Chief Design Officer and Director of Strategy & Strategic and Service Designer @ Variant

Tonje Evanger is CDO and Director of Strategy at Variant, a consultancy offering design, technology and business services.Tonje has been in charge of design and innovation processes in both startups and large corporates for 15 years, focusing on building strategy and culture for innovation and intrapreneurship.She is also Ass. Professor of Strategic Design at NTNU, Institute of Design, as she loves to learn and to share learning.

Ellen Wagnild-Antonsen is a strategic and service designer at Variant, a consultancy offering design, technology and business services.Ellen is a civil engineer with a master's degree in industrial design as well as a bachelor's degree in marketing communication. She loves working in teams to discover creative solutions to complex problems.

Lotta Olkinuora
Head of Customer Success @ LeanLab.co

Lotta has a 15 year long background in mixing qualitative and quantitative research techniques across more than 200 different CX and Digital development projects in the UK, Nordics and Asia.

Maria Lifsten & Ellen Pettersson
Service designers @ Zington

Maria is an experienced UX, UI and service designer that has a long experience working in different industries and within several parts of the design spectra.  

Ellen is an experienced service designer with a focus on user research.

Moderator

Jenny Theolin
Learning & Development Specialist @ AFRY

Experienced designer, learning leader and educator. With nearly two decades experience working in the design industry, Jenny can now be found working with some of the world’s leading schools, as well as helping corporate companies become learning organisations through co-designing internal processes and programmes.

Jenny has been building and leading distributed teams since 2009. More recently she’s been helping individuals and teams digitise and digitalise their ways of working. Through learning design and facilitation, leadership coaching and designing corporate training programmes, her mission is to continue inspire happiness at work

Founded and financed through her studio, she also runs WOW Academy AB, Toolbox Toolbox, and Design Education. On top of that, she is an avid photographer.

Read more

7A POSTHUSET

This year's physical conference will be at 7A Posthuset. The main stage in one of the two atriums with beautiful light and capacity for up to 400 people. Break out sessions, lunch, and mingle will take place in the other. 

7A knows that food and drink are an important part of a successful and inspiring conference. There will be breakfast, lunch, and fika and coffee and tea served all day. Vegetarian or vegan? Allergies? No problem, just let us know.

Soundscapes by DJ Simon

Simon Matsuyama
DJ

With a mother from Sapporo and Father from Stockholm Simon Matsuyama is a mix of both worlds. Loves Asian food, Karate, and the best music from most genres. He is a resident DJ in Stockholm, but has played in most continents with up to 10.000 guests including places like Japan, Bali, Dubai, Zürich, Austria, to Rio de Janeiro. We are so excited to have him with us for STHLM Xperience Conference!

Read more

Conference Venue

We will be using Confetti as our digital venue, with two cameras live streaming from the physical conference, and different interactive tools to make you feel like you are on site. 

Our physical venue is 7A Posthuset, located at Stockholm's most central address, Vasagatan 28 , 111 20 Stockholm, which makes it easy to get to. Not liking stairs? No worries, there is another entrance at Mäster Samuelsgatan 70, this is an accessibility adapted entrance. 

• 1 minute to Stockholm Central Station
• 1 minute to Arlanda Express

Ticket prices

We offer different ticket prices depending on when you purchase your ticket. 

Post-conference
You can join our post-conference site and take part in all the awesome talks on our post-conference site.

  • Post-conference ticket. 3000 SEK + VAT. Until 31st of March 2023

Physical conference
There are a limited number of tickets released for the different ticket types. 

  • Super Early Bird ticket 3000 SEK + VAT. Until May 31 SOLD OUT
  • Early Bird ticket 4500 SEK + VAT. Until August 31 SOLD OUT
  • Regular ticket 6000 SEK + VAT. Until October 31 SOLD OUT
  • Old Owl ticket 7000 SEK + VAT. Until November 9 SOLD OUT

Digital Conference

  • Super Early Bird Digital ticket 2000 SEK + VAT. Until May 31
  • Early Bird Digital ticket 2500 SEK + VAT. Until August 31
  • Digital ticket 3000 SEK + VAT. Until November 10

Afternoon ticket 
Join the physical conference after lunch (13.30)! The ticket price is 4750 SEK + VAT available until the conference day!

Student ticket
We have released a limited number of student tickets with a 50% discount. Use the code SXCStudent2022 when ordering your ticket for the discount. This offer is only eligible for students studying right now.

    Contact

    Contact us at  sthlm.xperience@ zingtongroup.com  if you have any questions or feedback about the event. See you at the conference!

    Tommy Marshall
    Head of UX

    Veronica Wallström
    Head of Design

    We hope to see you on November 10th 2022.

    Tickets